HAWAIIAN AIRLINES
Disney Moana 2 x Hawaiian Airlines: Collaborated with Disney to promote a Moana-themed wrapped livery, along with a multi-country sweepstakes.
Before this, I interned with the Digital Content team to manage various aspects of social media, including creating and posting a 6-part campaign for the airline's official channels (reaching over 1M followers).
While at Hawaiian Airlines, I supported global marketing campaigns across all key markets (US, Japan, Korea, New Zealand, Australia). This included two collaborations with Disney, the launch of the Huaka’i by Hawaiian, and two new route announcements. I also aided the integration of Alaska Airlines and Hawaiian Airlines project management systems.
Loving Local — asking followers for their favorite foods and activities in Hawai’i to create 6 Instagram Reels.
I was responsible for every stage—ideation, filming, editing, and final launch.
In total, this campaign accumulated over 2M views.
Project 1: Create a social campaign that exhibits an understanding of Hawaiian Airlines branding and aligns with the mission to share aloha with the world
